Home Business Marketing

Sunday, November 4, 2012
As more and more people realise that the current world economy is not going to get better anytime soon, people are looking at ways that they can supplement their existing income. One of the best ways to do this is to set up an online home business.

But as, as more online home businesses are set up and the competition gets more intense, you have to find ways to distinguish yourself from other business especially if these online businesses are promoting the same products to the same people in your market or niche.

The key for your business, whether it is online or offline, is to differentiate it from your competition so that people are drawn to buy from you rather than one of your competitors.

Create Your Own Authority Website.

The first thing is for you to have your own website for your online home business where you can establish yourself as an authority in your market. In other words, people want to buy something from people that they can trust and from somebody who knows about the product that they are selling, ie, an expert in their field. For example, you would not buy fresh vegetables from your plumber or if your car mechanic tried to sell you double glazing you would not be inclined to buy because that is not his profession or speciality.

You must create your own advertisements that make people want to buy from you.

If your potential customers see the same ad for the same product but all sold by different people, why should they buy from your online home business? Your advertisement should be all about the benefits of your product and why they should buy from you. Your primarily purpose is to attract or encourage people to click and read your ads and be curious enough to click through your website.

Sell Unique Products.

Create a product or service that is unique to you and only available through your website. Once you have your website going, it is important to have some products or services that your customers can’t find with other online home business websites. You want your customers to keep coming to your website and the best way to do that is to have something on your site that they cannot find on others.

Build a relationship with your customers.

It is important to build a strong relationship with people who have already purchased something from you. You will have a greater chance of selling something else to an existing customer (if they had a good buying experience from you) than trying to sell something to an new customer.

You have to believe in your product and actually use it. You can share with your potential customers what a great experience you have had with the product, and this can make them interested enough to buy the product. Would you buy something from somebody who had no clue whether it really did what the product was supposed to do?

You may also be able to provide ongoing support if necessary or you may provide a confident tutorial or steps on how to use the product based on your personal experience.

Don’t try and sell everything.

Don’t try to market everything. It is easy to become overwhelmed and try to market everything that is available in your market or niche. It is better to focus on one market and market products that they would want.

The rise of online entrepreneurs with their own online home business is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won’t happen overnight and, like any real business, it does involve effort, time and resources.